Every decision about how Partsdeal looks, speaks, and behaves, in one document. For designers, marketers, developers, and partners.
IndustryB2B Auto & Truck Parts
HeadquartersJaipur, Rajasthan, India
Markets10+ Countries
Scale8,000+ SKUs · 20+ OEM Brands
Issued2026 · Partsdeal Design Team
01 Brand Foundation
Who we are & why it matters
Partsdeal is India's B2B auto parts marketplace connecting fleet operators, workshops, distributors, and repair professionals to OEM and aftermarket parts from 20+ trusted global brands, dispatched in 24 hours.
Mission
The smarter way to source parts. Precision at commercial scale.
Partsdeal exists to eliminate the friction between a broken vehicle and the right part. We serve people whose businesses depend on machinery running (fleets, workshops, distributors) and we do it through intelligent search, verified OEM sourcing, and logistics built for urgency. We don't sell parts. We keep commercial India moving.
🎯
Vision
Global reach. Local reliability.
To be the most trusted B2B parts marketplace in Asia, where any fleet manager, in any country, can find the exact OEM part they need, verified, priced fairly, and delivered fast.
⚡
Brand Promise
Find the right part. Keep vehicles moving.
Speed without error. Every part sourced through Partsdeal is verified against engineering specifications before it ships. We are not a marketplace of maybes, we are a platform of precision.
Brand Pillar 1
Technical Credibility
We speak the language of engineers and procurement managers. VIN cross-referencing, OEM part numbers, engineering spec verification: we earn trust through technical accuracy, not promises.
Brand Pillar 2
Operational Speed
24-hour average dispatch. Real-time logistics tracking. Smart PO generation. For our customers, downtime is money lost: we design every touchpoint around velocity and reliability.
Brand Pillar 3
Global Network
20+ OEM and aftermarket brands. 10+ countries served. Brands like Knorr Bremse, BorgWarner, Eaton, Gates, Garrett, and Dana: curated, not just listed.
02 Target Audience
Who we're building for
Partsdeal serves B2B buyers whose livelihoods depend on commercial vehicles staying operational. Our communication must be precise, professional, and urgent, not casual.
01
Fleet Operators & Managers
Running logistics companies, transport fleets, or mining operations across India and Southeast Asia. They need parts fast, in bulk, and verified against their vehicle specs. Downtime is their biggest cost.
Bulk OrdersWholesale Accounts24hr Dispatch
02
Auto Workshop Owners
Running independent or chain garages servicing commercial trucks, buses, and heavy vehicles. They need reliable OEM parts with quick delivery to deliver on their own repair timelines to clients.
OEM VerifiedPart FinderRepeat Orders
03
Distributors & Traders
Regional auto parts distributors who source from Partsdeal to supply their own networks. Price, availability, and brand authenticity are their primary decision factors.
Volume PricingBrand RangeExport Ready
Tone calibration: Our audience is technical, time-pressured, and results-oriented. They do not respond to lifestyle marketing. Every piece of communication should answer: "Will this help me find the right part faster?" Speak B2B, not B2C.
03 Color System
Our palette
Two brand primaries (Precision Blue and Momentum Orange) communicate trust and energy. Supporting colors provide hierarchy and utility without competing.
Use Momentum Orange (#F5A215) with black text for all primary action buttons. It signals action and urgency.
Trust & Information
Use Precision Blue (#1C6DC1) for trust signals: brand headers, informational UI, secondary buttons, links.
Never Mix Both
Do not use blue and orange together on the same UI element. They may coexist on a page, but always with clear spatial separation.
04 Typography
Our type system
Space Grotesk for display and headings: technical authority with a contemporary edge. Inter for all body copy, UI text, and data, precision-engineered for legibility at every size.
Partsdeal connects you with verified OEM parts from 20+ global brands.
Inter 17px / Regular 400 / 1.75 lh
Body M
Source trusted parts faster through our global network of verified manufacturers.
Inter 15px / Regular 400 / 1.7 lh
UI / Label
Part Number · Air Brake · Engine Components
Inter 13px / Medium 500
Caption
OEM Verified · 24hr Dispatch
Inter 11px / SemiBold / 0.08em / UPPERCASE
05 Logo System
Logo usage & rules
The Partsdeal logo combines a mechanical icon (wrench, piston, gears) in blue and orange with a split-color wordmark: "Parts" in Precision Blue, "deal" in Momentum Orange. Both elements must appear together.
Primary: Light Background
Reversed: Dark Background
On Blue: White + Orange
On Light: Adjusted tones
Favicon / App Icon
URL / One-color lockup
Minimum Clear Space
Always maintain clear space equal to the height of the "P" in "Parts" around all edges of the logo. Never crowd the logo with other elements.
← X space on all sides →
Logo Don'ts
✕ Do not place on patterned or busy backgrounds
✕ Do not swap the blue and orange placement
06 Voice & Tone
How Partsdeal speaks
Our voice is that of a trusted industry expert: knowledgeable, direct, and reliable. We don't use marketing fluff. We use the language of the workshop floor and the procurement office.
Authoritative, not arrogant
We know parts. We know logistics. We state facts confidently and let the specs do the talking. We don't need superlatives.
"8,000+ OEM and aftermarket parts. Verified, catalogued, ready to ship."
Direct, not cold
B2B communication should be efficient. Short sentences. Active verbs. No filler. But we still care about the person behind the order.
"Can't find it? Our team will locate it. Call +91 90012 57000."
Technical, not jargon-heavy
We speak the language of OEM part numbers and VIN codes, because our customers do. But we never bury clarity under unnecessary complexity.
"Cross-referenced against manufacturer specs. Fits your exact model."
Urgent, not anxious
We understand that downtime costs money. Our messaging communicates speed and reliability, not panic. Calm confidence in fast delivery.
"24-hour average dispatch. Real-time tracking from warehouse to site."
Write this
Find the right part. Keep your fleet moving.
OEM-verified. Dispatched in 24 hours.
20+ brands. 8,000+ SKUs. One platform.
Enter your part number or browse by category.
Bulk orders? Our sales team responds in 2 hours.
Knorr Bremse, BorgWarner, Eaton, and more.
Not this
Your one-stop shop for all automotive needs!
We're passionate about helping you succeed!
Amazing deals on a huge range of products.
Seamlessly integrated synergistic solutions.
Don't miss out on our incredible offers!!!
We're here for you 24/7 no matter what!
07 Social Media
Platform presence
Partsdeal's social strategy is B2B-first. LinkedIn drives industry credibility and partnership. Instagram builds brand awareness with parts professionals and fleet managers. Every post must be visually grounded in the brand system.
Why procurement teams are switching to OEM-verified sourcing in 2026. When downtime costs ₹2–5L per day, the difference between a verified OEM part and an unchecked aftermarket substitute isn't quality, it's liability. Here's what fleet procurement managers are changing...
#FleetManagement#AutoParts#OEM#Procurement
Product / Catalog Post: Orange Header
Now stocking: Knorr Bremse Air Brake components for Tata and DICV platforms. 2,450+ SKUs across air brake systems. Pressure limiting valves, brake chambers, air dryers: all OEM verified. 24-hour dispatch from Jaipur.
#KnorrBremse#AirBrake#Partsdeal
Data / Credibility Post: Black Header
50,000 products shipped. 10+ countries. 1,500+ customers. When we started Partsdeal, the goal was simple: eliminate the sourcing delay between a broken truck and the right part. Three years later, the numbers tell the story.
#Milestone#B2B#AutoIndustry
LinkedIn Content Rules
• Post banner image must always use one brand color as background
• Headlines: Space Grotesk Bold: direct, factual, no questions in headlines
• Body copy: 3–4 short paragraphs max. End with a direct CTA link
• No stock photography: use product shots, brand partner logos, data charts
• Tag relevant OEM brand accounts when featuring their parts
Every interactive element on Partsdeal properties follows these standards. Consistency builds trust, especially in B2B commerce where users return frequently.
Buttons
Primary CTA = Orange background, black text, 8px radius. Secondary = Blue ghost. Tertiary = Gray border. Never use more than 2 button types on a single screen.
Form Elements
OEM Verified
Pressure Limiting Valve
MNAL-0310N · Knorr Bremse · Air Brake
In Stock
Status Tags & Badges
OEM VerifiedNew ArrivalIn StockOut of StockAftermarketBestseller24hr Dispatch
Motion & Animation Principles
Entrance: Fade up
Cards and content sections enter by fading in with a slight upward translate. Stagger sibling elements by 60ms.
opacity 0→1, translateY 12px→0 · 240ms ease-out
Hover: Lift
Interactive cards lift with a subtle upward translate on hover. No drop shadows: use border darkening instead.
All buttons scale down slightly on active state to confirm the click. Feels mechanical, which is appropriate for parts.
scale(0.97) · 80ms ease-in-out
09 Imagery & Photography
Visual language
Partsdeal imagery is industrial, precise, and dark-anchored. We show real parts, real machinery, real workshops. Never lifestyle. Never generic stock photography of people shaking hands.
Hero ImageryDark industrial. Parts in studio light. High contrast chrome on black.
Action ImageryTrucks loading. Fleet operators. Warehouse logistics in motion.
Technical ImageryExploded part diagrams. OEM spec sheets. Mechanical cross-sections.
✓
Use
• Close-up parts on dark backgrounds
• Workshop / warehouse environments
• Commercial trucks and heavy vehicles
• OEM brand logos (with permission)
• Precision macro shots of components
✕
Avoid
• Generic stock (handshakes, meetings)
• Consumer car lifestyle photography
• Bright white or pastel backgrounds
• Clip art or illustration for products
• Heavily filtered or retouched images
◐
Treatment
• Color: natural, slight contrast boost
• No heavy filters or presets
• Dark overlay at 40% for text legibility
• Blue or orange accent tint on hero images
• Always 16:9 or 1:1 crop ratio
10 Email Templates
Transactional & marketing email
All emails follow a consistent structure: dark header with logo, color hero banner, white content body, dark footer. Max width 600px. Always mobile-responsive.
partsdeal.com
New Stock Available
Your parts are ready to ship.
We've just added 340 new SKUs across Air Brake and Engine Cooling systems, including the Knorr Bremse and Mahle Behr components you've been waiting on.
Print materials extend the digital brand into trade shows, packaging, and physical correspondence. The same color system, type hierarchy, and logo rules apply.
Business Card: Standard (85×55mm)
Front: Chassis Black background. Partsdeal logo centered. Orange underline rule.
Back: Grid White background. Name in Space Grotesk 16px Bold. Title in Inter 12px. Contact details in Inter 11px with blue for email and phone. Website in orange. 8mm bleed on all sides.
Label structure: Partsdeal logo top-left. Orange horizontal rule. Part number in Space Grotesk Bold 18px. SKU, brand, category in Inter 12px. QR code bottom-right linking to product page.
Color: White label background. Blue text. Orange accent rule. Black QR code.
Size: 100×70mm standard, 150×100mm for bulk/pallet labels.
Product Catalogue: A4
Cover: Full-bleed dark product photography. Logo top-right. Category name in display type. Year edition bottom-left.
Interior: 2-column grid. Space Grotesk for part names. Inter for specs. OEM brand logos at 32px height. Blue chapter dividers. Part number in monospace on blue chip.
Pull-up banner (850×2000mm): Black background. Logo and "Partsdeal" at top third. Single hero headline in Space Grotesk 72px white. Stat row (8,000+ SKUs · 20+ Brands · 10+ Countries) in orange. Website and QR code at bottom.
Backdrop (3000×2500mm): Repeating brand pattern in dark blue. Central logo lockup. Contact strip in orange at bottom.
12 Layout Grid System
Spatial system
All digital layouts use a 12-column grid. Spacing follows an 8px base unit. Padding, margins, and gaps are always multiples of 8.
12-Column Grid
Base Unit: 8px
xs 4px
sm 8px
md 16px
lg 24px
xl 40px
2xl 64px
Border Radius
Tags / Badges 4px
Buttons / Inputs 8px
Cards 12px
Sections / Modals 16px
Pills / Chips 100px
Breakpoints
Mobile < 640px
Tablet 640–1024px
Desktop 1024–1440px
Wide > 1440px
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Platform presence
Partsdeal's social strategy is B2B-first. LinkedIn drives industry credibility and partnership. Instagram builds brand awareness with parts professionals and fleet managers. Every post must be visually grounded in the brand system.
Instagram: @partsdeal.official
Audience: Fleet managers, workshop owners, auto enthusiasts · Cadence: 5 posts/week
LinkedIn: Partsdeal
Audience: Procurement heads, logistics directors, fleet operators, distributors · Cadence: 3 posts/week
Why procurement teams are switching to OEM-verified sourcing in 2026.
When downtime costs ₹2–5L per day, the difference between a verified OEM part and an unchecked aftermarket substitute isn't quality, it's liability. Here's what fleet procurement managers are changing...
Now stocking: Knorr Bremse Air Brake components for Tata and DICV platforms.
2,450+ SKUs across air brake systems. Pressure limiting valves, brake chambers, air dryers: all OEM verified. 24-hour dispatch from Jaipur.
50,000 products shipped. 10+ countries. 1,500+ customers.
When we started Partsdeal, the goal was simple: eliminate the sourcing delay between a broken truck and the right part. Three years later, the numbers tell the story.